Innovation
Statistics in the time of big data
ESSEC professor Olga Klopp and her colleague Geneviève Robin have developed a new method of data imputation to address the challenges of modern data analysis.
Innovation
Google Photos: What happens to innovation when a giant enters the room
In 2015, Google debuted Google Photos. Rather than crowding out the competition, however, the market saw an increase in innovation. What drove this increase?
Society
The value of constructing narratives in a cancer journey
Dr. Lez Trujillo Torres and Dr. Benét DeBerry-Spence apply marketing concepts of consumer journeys to understand how people construct narratives about their experience with cancer.