Five Strategies Used by Luxury Brands to Survive the Crisis
Strategy

Five Strategies Used by Luxury Brands to Survive the Crisis

by Ashok Som

A bouquet of responses: some successful, others less-so

TOP RESEARCH Coach: How One Brand is Navigating the Affordable Luxury Paradox
Strategy

Coach: How One Brand is Navigating the Affordable Luxury Paradox

by Ashok Som

Once upon a time, Coach was a trailblazing ‘accessible luxury’ brand, does it still have what it takes?

LafargeHolcim, a Merger of Equals?
Strategy

LafargeHolcim, a Merger of Equals?

by Ashok Som

As Professor Ashok Som explains, it might be the end of French national champions and the beginning of European MNCs...

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