Strategy
5 Lessons Learned by BMW in China
How did one premium European brand carve out a niche in China’s luxury market?
Strategy
Nokia buys Alcatel-Lucent: Together, Will These Two Struggling Firms Enable the Connected world?
If the new Nokia-Alcatel-Lucent wants to turn things around, they’ll need to get over three major hurdles
Strategy
Five Strategies Used by Luxury Brands to Survive the Crisis
A bouquet of responses: some successful, others less-so