When consumer awareness of social responsibility of the cosmetic industry rose, Estée Lauder Companies (ELC) adjusted to the changing market requirements and focused more and more on corporate sustainability. How did they do it? A case study by Ashok Som, Professor of Strategy and Management, ESSEC Business School.
In the beauty industry especially, the trend has been towards sustainability and CSR policies triggered by consumers. A brief history by Ashok Som, Professor of Strategy and Management at ESSEC Business School and Co-Director of the ESSEC-Bocconi EMiLUX program.
Emerging luxury brands may feel the pressure to be snapped up by conglomerates in order to succeed abroad. But Ashok Som, Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, proposes another way – go-it-alone – with four strategies to ensure success.