ARTICLES WITH TAG: consumer

Heritage brands vs. brands with heritage
VIDEO

Heritage brands vs. brands with heritage

by Delphine Dion

What does heritage mean for brands?

Consumer Finance in the Digital Age: Leveraging Big Data and Technology to Personalize Protection
Innovation

Consumer Finance in the Digital Age: Leveraging Big Data and Technology to Personalize Protection

by Geneviève Helleringer

Have you ever wondered why consumers tend to make suboptimal financial decisions, and why financial firms are often in a position to exploit them?