Strategy
Winning the Marketing Game: Leveraging Sports Events for Maximum Impact
How can brands make the most of the hype around the Olympics?
ARTICLES WITH TAG: Olympics
Podcasts
Go for gold: A podcast on planning the Olympics and Paralympics
ESSEC Knowledge talks to Stefan Gröschl about what it takes to plan the Olympic and Paralympic games, and the managerial takeaways that all leaders can learn from this process.
Leadership
Go for gold: What it takes to plan the Olympic and Paralympic Games
Stefan Gröschl recently explored what goes into the planning of the Olympics and Paralympics to provide a better understanding of the managerial and organizational challenges and identify key competencies for organizing major sporting events.
Strategy
London 2012: Marketing Potential and Pitfalls of Olympic Proportions
With an audience of over 4 billion for the opening ceremonies alone, it goes without saying that London 2012 offers up a golden opportunity for advertisers wanting to reach out to an immense number of fans.