ARTICLES WITH TAG: Olympics

TOP RESEARCH Go for gold: A podcast on planning the Olympics and Paralympics
Podcasts

Go for gold: A podcast on planning the Olympics and Paralympics

by ESSEC Knowledge Editor-in-chief

ESSEC Knowledge talks to Stefan Gröschl about what it takes to plan the Olympic and Paralympic games, and the managerial takeaways that all leaders can learn from this process.

TOP RESEARCH Go for gold: What it takes to plan the Olympic and Paralympic Games
Leadership

Go for gold: What it takes to plan the Olympic and Paralympic Games

by Stefan Gröschl

Stefan Gröschl recently explored what goes into the planning of the Olympics and Paralympics to provide a better understanding of the managerial and organizational challenges and identify key competencies for organizing major sporting events.

London 2012: Marketing Potential and Pitfalls of Olympic Proportions
Strategy

London 2012: Marketing Potential and Pitfalls of Olympic Proportions

by Thierry Lardinoit

With an audience of over 4 billion for the opening ceremonies alone, it goes without saying that London 2012 offers up a golden opportunity for advertisers wanting to reach out to an immense number of fans.