Strategy
Winning the Marketing Game: Leveraging Sports Events for Maximum Impact
How can brands make the most of the hype around the Olympics?
How can brands make the most of the hype around the Olympics?
New research explores how different levels of leader-member exchange impact team member satisfaction.
A major congratulations to Professors Pierre Jacob, Sara Rezaee Vessal, Jeroen Rombouts, Kamélia Daudel, Roberto Reno and Felix Papier, who have received funding from CY Initiative for 2024 CY Emergence Program in May 2024!