Cedomir Nestorovic, Professor of Management at ESSEC Business School and author of the recently published book Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment, explains the context and challenges of adapting products and services for the Muslim world.
Peter O’Connor, Professor of Information Systems and Dean of Academic Programs at ESSEC Business School, author behind the Fundamentals of Hotel Distribution and Revenue Management MOOCs, looks into the current antagonism between hotel brands and OTAs (Online Travel Agencies) to separate fact from fiction.
High-impact and Sustainable Negotiating: Investing in return on relationship. Aurélien Colson PhD MBA, Professor at ESSEC Business School and Director of the Institute for Research and Education on Negotiation (IRENE) talks about negotiating strategies and his recently published interactive i-Book for professionals, instructors, and students.