Cécile Renouard, Director of the research program CODEV – companies and Development within ESSEC IRENE, shares her in-the-field research with multinationals to map out a strategy to address the sometimes divergent interests of business and ethics and propose a way forward for the transformation of business models.
Viviane de Beaufort, tenure Prof. at ESSEC Business School and internationally recognized spokeswoman on law, economics and women’s entrepreneurship, looks into how women can use social networks and the web as windows for their professional expertise.
Drawing on his in-depth study of the French success-story Michel et Augustin, Frédéric Oble, Professor of Marketing ESSEC Business School, provides us with insights into what the little brands can do to rival with the giants without spending millions.