TOP RESEARCH Are pushy sales tactics contagious? Treat your business partners as you’d like them to treat their clients
Strategy

Are pushy sales tactics contagious? Treat your business partners as you’d like them to treat their clients

by Richard McFarland

If you have never thought that your business behaviors create waves, then think twice: they may have a much more far-reaching impact than you’d ever have imagined. Richard McFarland, Prof. of Marketing at ESSEC Business School, shares his research into a novel concept he coins “supply chain contagion”.

Moroccan Businesses and the Energy Challenge
Sustainability

Moroccan Businesses and the Energy Challenge

by Hamid Bouchikhi

Hamid Bouchikhi puts the spotlight on efforts by Moroccan companies to improve energy efficiency.

HILLARY, WOMEN, AND POWER: WALK LIKE A WOMAN AND TALK LIKE A MAN?
Society

HILLARY, WOMEN, AND POWER: WALK LIKE A WOMAN AND TALK LIKE A MAN?

by Viviane De Beaufort

In the light of the US election campaign and the diversity issues it has raised, Viviane de Beaufort, Professor at ESSEC Business School, Co-Director of the European Center for Law and Economics and Academic Director of the Program "Women in Entrepreneurship", shares her research into women and their relationship with power

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