As the world gears up to the forthcoming 3rd debate in the US Presidential election campaign, Estefania Santacreu-Vasut, Professor of Economics at ESSEC Business School and expert on gender equality in business and finance, looks into women in power and taps into the strategies used by US election candidates Hillary Clinton and Donald Trump to instill their identity among voters.
Drawing on his in-depth study of the French success-story Michel et Augustin, Frédéric Oble, Professor of Marketing ESSEC Business School, provides us with insights into what the little brands can do to rival with the giants without spending millions.
Cedomir Nestorovic, Professor of Management at ESSEC Business School and author of the recently published book Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment, explains the context and challenges of adapting products and services for the Muslim world.
From the new book Communication Juridique et Judiciaire, sous la direction d’Hurgues Bouthinon-Dumas, Nathalie Pignard-Cheynel, Charlotte Karila-Vaillant and Antoine Masson
Corporations might embellish the truth, but are they also aspiring to change their behavior?
Will you tweet, email or text something you might regret?
“Greenwashing” can make genuinely green businesses harder to identify.