THE LATEST ARTICLES

The inside-out US election: Who will make history?
Communication

The inside-out US election: Who will make history?

by Estefania Santacreu-Vasut

As the world gears up to the forthcoming 3rd debate in the US Presidential election campaign, Estefania Santacreu-Vasut, Professor of Economics at ESSEC Business School and expert on gender equality in business and finance, looks into women in power and taps into the strategies used by US election candidates Hillary Clinton and Donald Trump to instill their identity among voters.

Marketing: How to be David against Goliath
Communication

Marketing: How to be David against Goliath

by Frédéric Oble

Drawing on his in-depth study of the French success-story Michel et Augustin, Frédéric Oble, Professor of Marketing ESSEC Business School, provides us with insights into what the little brands can do to rival with the giants without spending millions.

3 keys to marketing your business in the Muslim World
Communication

3 keys to marketing your business in the Muslim World

by Cedomir Nestorovic

Cedomir Nestorovic, Professor of Management at ESSEC Business School and author of the recently published book Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment, explains the context and challenges of adapting products and services for the Muslim world.

Trial by Media: The Challenge of Impartiality in an Era of Real-Time News
Strategy

Trial by Media: The Challenge of Impartiality in an Era of Real-Time News

by Hugues Bouthinon-Dumas

From the new book Communication Juridique et Judiciaire, sous la direction d’Hurgues Bouthinon-Dumas, Nathalie Pignard-Cheynel, Charlotte Karila-Vaillant and Antoine Masson

TOP RESEARCH CSR: Will all the sustainability talk have a real impact on the environment?
Sustainability

CSR: Will all the sustainability talk have a real impact on the environment?

by Charles Cho

Corporations might embellish the truth, but are they also aspiring to change their behavior?

The Perks and Perils of Effortless Communication in the Workplace
Leadership

The Perks and Perils of Effortless Communication in the Workplace

by Anca Metiu

Will you tweet, email or text something you might regret?

How Easy is it to Spot a Genuinely Green Business?
Sustainability

How Easy is it to Spot a Genuinely Green Business?

by Charles Cho

“Greenwashing” can make genuinely green businesses harder to identify.

A Film Festival To Celebrate Sustainability
Sustainability

A Film Festival To Celebrate Sustainability

by Editor ESSEC Knowledge

ESSEC Faculty Add Academic Insight to the Deauville Green Awards, the First Ever International Festival for Corporate Films on Ecology and Sustainable Development.