Emerging Luxury Brands: Can they compete with the old guard?
Strategy

Emerging Luxury Brands: Can they compete with the old guard?

by Ashok Som

Ashok Som, Prof., Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, shares his recent study of emerging luxury brands and focuses on the conditions and competencies required for their success

5 Lessons Learned by BMW in China
Strategy

5 Lessons Learned by BMW in China

by Ashok Som

How did one premium European brand carve out a niche in China’s luxury market?

Nokia buys Alcatel-Lucent: Together, Will These Two Struggling Firms Enable the Connected world?
Strategy

Nokia buys Alcatel-Lucent: Together, Will These Two Struggling Firms Enable the Connected world?

by Ashok Som

If the new Nokia-Alcatel-Lucent wants to turn things around, they’ll need to get over three major hurdles

show more