Strategy
What Lessons can Family Businesses Learn from the Luxury Industry? Part 1
Despite upheaval in the luxury industry over the last twenty years, families are still important for luxury innovation and brand management.
Strategy
Luxury and the power of enigma
Professor Ashok Som explains how the enigma surrounding the industry will help it prosper throughout time.
Sustainability
When a vision serves a purpose
When consumer awareness of social responsibility of the cosmetic industry rose, Estée Lauder Companies (ELC) adjusted to the changing market requirements and focused more and more on corporate sustainability. How did they do it? A case study by Ashok Som, Professor of Strategy and Management, ESSEC Business School.