TOP RESEARCH Marketing and artificial intelligence: pitfalls and possibilities
Leadership

Marketing and artificial intelligence: pitfalls and possibilities

by Arnaud De Bruyn

How can marketing decision-makers understand artificial intelligence to best optimize how they use it?

TOP RESEARCH ESSEC Knowledge Review: Artificial intelligence and the technological transformation
Innovation

ESSEC Knowledge Review: Artificial intelligence and the technological transformation

by ESSEC Knowledge Editor-in-chief

ESSEC professors provide insight into how artificial intelligence and the technological transformation will impact society.

Online Travel: Can Anyone Challenge the Supremacy of Booking and Expedia?
Innovation

Online Travel: Can Anyone Challenge the Supremacy of Booking and Expedia?

by Peter O'Connor

Booking.com and Expedia reign supreme over the online travel market. Peter O'Connor suggests contenders who may topple their reign...

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