Communication

3 keys to marketing your business in the Muslim World

by Cedomir Nestorovic

Cedomir Nestorovic, Professor of Management at ESSEC Business School and author of the recently published book Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment, explains the context and challenges of adapting products and services for the Muslim world.

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Strategy

VIDEO: 3 minutes to develop a strategy for success

by Jérôme Barthélemy

A new strategy is always a gamble...

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TOP RESEARCH

Leadership

How much control do managers have on timing strategic actions?

by Raymond-Alain Thiétart

Acting quickly helps firms stay competitive, but managers aren’t always able to act at the time of their choosing. New, award-winning research helps managers identify what they can do to influence the time of their strategic action.

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