ESSEC Knowledge Review: Artificial intelligence and the technological transformation

by ESSEC Knowledge Editor-in-chief

ESSEC professors provide insight into how artificial intelligence and the technological transformation will impact society.

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Innovation

Online Travel: Can Anyone Challenge the Supremacy of Booking and Expedia?

by Peter O'Connor

Booking.com and Expedia reign supreme over the online travel market. Peter O'Connor suggests contenders who may topple their reign...

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Society

The value of constructing narratives in a cancer journey

by Lez Trujillo Torres

Dr. Lez Trujillo Torres and Dr. Benét DeBerry-Spence apply marketing concepts of consumer journeys to understand how people construct narratives about their experience with cancer.

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