Innovation
Online Travel: Can Anyone Challenge the Supremacy of Booking and Expedia?
Booking.com and Expedia reign supreme over the online travel market. Peter O'Connor suggests contenders who may topple their reign...
Society
The value of constructing narratives in a cancer journey
Dr. Lez Trujillo Torres and Dr. Benét DeBerry-Spence apply marketing concepts of consumer journeys to understand how people construct narratives about their experience with cancer.
Strategy
How numbers and negative feelings impact our self-control
Here, Dr. Sonja Prokopec discusses her recent research on how cost information can impact self-control.