Strategy
Love Brands: The luxury industry's next frontier
The changing dynamics in the luxury brand - consumer relationship: How to keep the dream alive
Innovation
The US Elections and celebrities: The ultimate trump(ed) card?
Sonja Prokopec, Professor of Marketing at ESSEC Business School and internationally-renowned expert in consumer behavior and luxury branding, takes us into the marketing world of celebrity endorsement and voter reaction from a consumer perspective.
Strategy
The Luxury Industry’s Sacred Places
Luxury brands use the codes of sacredness to build a sacred aura around their historic boutiques, those locations which lie at heart of brand identity and heritage.