In the beauty industry especially, the trend has been towards sustainability and CSR policies triggered by consumers. A brief history by Ashok Som, Professor of Strategy and Management at ESSEC Business School and Co-Director of the ESSEC-Bocconi EMiLUX program.
These actors have the power to reverse the ecological and social consequences of China’s growth-at-any-cost policies.
Professors are expected to have a higher standard of professional ethics, which may help obtain better CSR performance ratings. From the paper “Professors on the Board: Do They Contribute to Society Outside the Classroom?” by Prof. Charles Cho at ESSEC Business School, Jay Heon Jung, Byungjin Kwak, Jaywon Lee, and Choong-Yuel Yoo. Published in The Journal of Business Ethics.