Strategy
Coach: How One Brand is Navigating the Affordable Luxury Paradox
Once upon a time, Coach was a trailblazing ‘accessible luxury’ brand, does it still have what it takes?
Once upon a time, Coach was a trailblazing ‘accessible luxury’ brand, does it still have what it takes?
The BRICs - Brazil, Russia, India, and China - today account for approximately 18-22% of the world’s luxury market and their stake in this market is expected to rise.