Are there some benefits to a bad reputation?
Strategy

Are there some benefits to a bad reputation?

by Jérôme Barthélemy

Toyota, Nissan, Honda and Mazda prepare to recall millions of vehicles affected by faulty airbags, and the weaker brands may actually have an advantage.

David Beckham and the Qatari Vision
Strategy

David Beckham and the Qatari Vision

by Thierry Lardinoit

David Beckham’s move to PSG is about more than just competitive advantage or PR.

A Film Festival To Celebrate Sustainability
Sustainability

A Film Festival To Celebrate Sustainability

by ESSEC Knowledge Editor-in-chief

ESSEC Faculty Add Academic Insight to the Deauville Green Awards, the First Ever International Festival for Corporate Films on Ecology and Sustainable Development.

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