Society

Building a philanthropic strategy

by Arthur Gautier

Anne-Claire Pache and Arthur Gautier adapt the philanthropic model developed by Peter Frumkin (University of Pennsylvania) to a French context and explain how to develop a philanthropic strategy that can optimise one’s positive impact on society. In this interview, they share key insights from the book and discuss how philanthropists, be they beginners or experts, can make use of these takeaways.

• Share

TOP RESEARCH

Innovation

Selling in the digital age: How personalized sales tactics can be automated online

by Richard McFarland

In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.

• Share

Innovation

From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?

by Steven Seggie

What does it take to become partners?

• Share