TOP RESEARCH ESSEC Knowledge Review: Entrepreneurship and Innovation
Innovation

ESSEC Knowledge Review: Entrepreneurship and Innovation

by ESSEC Knowledge Editor-in-chief

In this issue of ESSEC Knowledge Review, we shine a spotlight on the research and the expertise of our professors in the domains of entrepreneurship and innovation.

Artification: Luxury down to a fine art
Strategy

Artification: Luxury down to a fine art

by Delphine Dion

What do art and luxury have in common? Delphine Dion, professor of marketing and Academic Director for the Luxury Brand Management Major of the Global MBA, discusses the relationship between art and luxury, and how luxury brands draw inspiration from art.

Heritage brands vs. brands with heritage
VIDEO

Heritage brands vs. brands with heritage

by Delphine Dion

What does heritage mean for brands?

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