Strategy
Love Brands: The luxury industry's next frontier
The changing dynamics in the luxury brand - consumer relationship: How to keep the dream alive
Strategy
Programmed obsolescence: A necessary unwanted Christmas gift?
In the run up to the festive period, Emmanuelle Le Nagard, Professor of Marketing and Associate Dean of Pedagogy at ESSEC Business School, takes a look at the phenomenon of programmed obsolescence from both consumer and manufacturer perspectives and offers us some insightful food for thought before Christmas.
Innovation
The US Elections and celebrities: The ultimate trump(ed) card?
Sonja Prokopec, Professor of Marketing at ESSEC Business School and internationally-renowned expert in consumer behavior and luxury branding, takes us into the marketing world of celebrity endorsement and voter reaction from a consumer perspective.