Strategy
Using Feedback to Build Trust
How can we increase the value of using a Computerized Decision Support Systems (DSS)?
Strategy
London 2012: Marketing Potential and Pitfalls of Olympic Proportions
With an audience of over 4 billion for the opening ceremonies alone, it goes without saying that London 2012 offers up a golden opportunity for advertisers wanting to reach out to an immense number of fans.
Strategy
How Time Affects our Decisions About Risk
When outcomes are uncertain, how do decision makers perceive potential loses and gains and what role does time play?