In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.
What is artificial intelligence? AI is rather hard to define, because researchers don’t seem to agree on what that concept should or should not include. In this video, Arnaud de Bruyn, professor of marketing at ESSEC Business School, not only introduces the notion of deep neural networks but also talks about the revolution their advent triggered, reflecting on the possible applications arising from their use.
In this article, Arnaud de Bruyn, professor of marketing at ESSEC Business School, turns our attention to some of the more tangible dangers that we tend to overlook.