Strategy
Lance Armstrong, Sponsorship and Athletic Credibility
For corporate sponsors, the impact of such a scandal is further reaching than just the short term dollar signs attached to a contract.
Innovation
Let's Predict the Outcome of this Election
Big data, data mining and marketing analytics are making it easier than ever to predict voter intentions.
Leadership
Riding the Waves of Change
Democratization of extreme sports, technological and environmental constraints, market globalization: a lot has changed since surfing first became popular on California’s beaches some 60 years ago.