Dr. Lez Trujillo Torres and Dr. Benét DeBerry-Spence apply marketing concepts of consumer journeys to understand how people construct narratives about their experience with cancer.
Anne-Claire Pache and Arthur Gautier adapt the philanthropic model developed by Peter Frumkin (University of Pennsylvania) to a French context and explain how to develop a philanthropic strategy that can optimise one’s positive impact on society. In this interview, they share key insights from the book and discuss how philanthropists, be they beginners or experts, can make use of these takeaways.
Does studying economics make people more selfish? And if so, what role do business schools have to play in shaping the values of our future leaders? Karoline Strauss, Professor of Management at ESSEC Business School, shares her research on how and when business education can produce greater levels of selfishness – or not.