TOP RESEARCH It’s not what you are, it’s the way that you’re primed to see it: Beauty and its impact on consumer behavior
Society

It’s not what you are, it’s the way that you’re primed to see it: Beauty and its impact on consumer behavior

by Raphaëlle Butori

Raphaëlle Butori, Professor of Marketing at ESSEC Business School, shares her research on how our behavior and self-conception is affected when faced with a member of the opposite sex. From the research paper The impact of visual exposure to a physically attractive other on self-presentation by Prof. Raphaëlle Butori and Béatrice Parguel, Researcher, CNRS.

For an African entrepreneurial area
Society

For an African entrepreneurial area

by Hamid Bouchikhi

Prof. Hamid Bouchikhi, Director of the ESSEC Impact Entrepreneurship Center, asserts that for an African entrepreneurial area to materialize requires in-depth work with the younger generations. Because innovative entrepreneurs are, for the most part, young graduates from higher education, the mental setting up of an African entrepreneurial area calls for massive encouragement of infra-African student mobility...

HILLARY, WOMEN, AND POWER: WALK LIKE A WOMAN AND TALK LIKE A MAN?
Society

HILLARY, WOMEN, AND POWER: WALK LIKE A WOMAN AND TALK LIKE A MAN?

by Viviane De Beaufort

In the light of the US election campaign and the diversity issues it has raised, Viviane de Beaufort, Professor at ESSEC Business School, Co-Director of the European Center for Law and Economics and Academic Director of the Program "Women in Entrepreneurship", shares her research into women and their relationship with power

show more