Strategy
VIDEO: How luxury brands use subtle signals to speak with an increasingly savvy clientele
Explaining the conspicuous absence of monograms and other ‘loud signals’ from many of this year’s catwalks
Strategy
Coach: How One Brand is Navigating the Affordable Luxury Paradox
Once upon a time, Coach was a trailblazing ‘accessible luxury’ brand, does it still have what it takes?
Strategy
The Logic of Luxury in Emerging Markets
The BRICs - Brazil, Russia, India, and China - today account for approximately 18-22% of the world’s luxury market and their stake in this market is expected to rise.