Strategy
The Luxury Industry’s Sacred Places
Luxury brands use the codes of sacredness to build a sacred aura around their historic boutiques, those locations which lie at heart of brand identity and heritage.
Economy & Finance
Is France the World Champion for Brands?
Even if France can today be regarded as the world champion of brands, it is affected by a major global trend: the overall decline of brand value in acquisitions.
Strategy
Five Strategies Used by Luxury Brands to Survive the Crisis
A bouquet of responses: some successful, others less-so