Building Best Practices in Supply Chain Management
Strategy

Building Best Practices in Supply Chain Management

by ESSEC Knowledge Editor-in-chief

In today’s uncertain economy, what are the main points of concern for supply chain managers?

TOP RESEARCH Using Feedback to Build Trust
Strategy

Using Feedback to Build Trust

by Arnaud De Bruyn

How can we increase the value of using a Computerized Decision Support Systems (DSS)?

London 2012: Marketing Potential and Pitfalls of Olympic Proportions
Strategy

London 2012: Marketing Potential and Pitfalls of Olympic Proportions

by Thierry Lardinoit

With an audience of over 4 billion for the opening ceremonies alone, it goes without saying that London 2012 offers up a golden opportunity for advertisers wanting to reach out to an immense number of fans.

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