Strategy
How Time Affects our Decisions About Risk
When outcomes are uncertain, how do decision makers perceive potential loses and gains and what role does time play?
Strategy
The Customer is Always Right: Improving the Customer Entitlement Inventory
Customer Entitlement Inventory (CEI) can teach us a lot about the needs and desires of shoppers and help retailers customize the shopping experience.
Strategy
Dealing With Conflicting Institutional Demands
Organizations and businesses face a range of demands from institutions, including regulators, funders and professional bodies.