London 2012: Marketing Potential and Pitfalls of Olympic Proportions
Strategy

London 2012: Marketing Potential and Pitfalls of Olympic Proportions

by Thierry Lardinoit

With an audience of over 4 billion for the opening ceremonies alone, it goes without saying that London 2012 offers up a golden opportunity for advertisers wanting to reach out to an immense number of fans.

TOP RESEARCH How Time Affects our Decisions About Risk
Strategy

How Time Affects our Decisions About Risk

by Ayse Önçüler

When outcomes are uncertain, how do decision makers perceive potential loses and gains and what role does time play?

TOP RESEARCH The Customer is Always Right: Improving the Customer Entitlement Inventory
Strategy

The Customer is Always Right: Improving the Customer Entitlement Inventory

by Raphaëlle Butori

Customer Entitlement Inventory (CEI) can teach us a lot about the needs and desires of shoppers and help retailers customize the shopping experience.

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