Academy Awards 2013: The Balancing Forces of a Cultural Industry
Strategy

Academy Awards 2013: The Balancing Forces of a Cultural Industry

by Stoyan Sgourev

As in many cultural industries, the film industry is pushed and pulled between two kinds of consumers

It's All in the Way You Tell the Story
Strategy

It's All in the Way You Tell the Story

by Sonja Prokopec

How luxury brands connect with consumers

David Beckham and the Qatari Vision
Strategy

David Beckham and the Qatari Vision

by Thierry Lardinoit

David Beckham’s move to PSG is about more than just competitive advantage or PR.

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