The Logic of Luxury in Emerging Markets
Strategy

The Logic of Luxury in Emerging Markets

by Ashok Som

The BRICs - Brazil, Russia, India, and China - today account for approximately 18-22% of the world’s luxury market and their stake in this market is expected to rise.

Academy Awards 2013:  The Balancing Forces of a Cultural Industry
Strategy

Academy Awards 2013: The Balancing Forces of a Cultural Industry

by Stoyan Sgourev

As in many cultural industries, the film industry is pushed and pulled between two kinds of consumers

It's All in the Way You Tell the Story
Strategy

It's All in the Way You Tell the Story

by Sonja Prokopec

How luxury brands connect with consumers

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