Taking on Booking.com
Strategy

Taking on Booking.com

by Peter O'Connor

By taking on Expedia and Booking.com, are smaller hotels biting the hand that feeds them?

Should World Cup Advertisers be Worried?
Strategy

Should World Cup Advertisers be Worried?

by Thierry Lardinoit

Under the shadow of protests in Rio, will this event still be able to inspire its public?

TOP RESEARCH How National Identity Shapes Teenagers’ Shopping Behaviour
Strategy

How National Identity Shapes Teenagers’ Shopping Behaviour

by Raphaëlle Butori

How national identity shapes teenagers’ shopping behaviour

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