TOP RESEARCH What Really Makes Customers Feel Special?
Strategy

What Really Makes Customers Feel Special?

by ESSEC Knowledge Editor-in-chief

Not everyone responds to preferential treatment in the same way.

Diversity, a Catalyst for Innovation and Creativity
Strategy

Diversity, a Catalyst for Innovation and Creativity

by Junko Takagi

Signs point strongly towards a positive connection between diversity, leadership, innovation.

Are there some benefits to a bad reputation?
Strategy

Are there some benefits to a bad reputation?

by Jérôme Barthélemy

Toyota, Nissan, Honda and Mazda prepare to recall millions of vehicles affected by faulty airbags, and the weaker brands may actually have an advantage.

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