TOP RESEARCH How National Identity Shapes Teenagers’ Shopping Behaviour
Strategy

How National Identity Shapes Teenagers’ Shopping Behaviour

by Raphaëlle Butori

How national identity shapes teenagers’ shopping behaviour

TOP RESEARCH What Really Makes Customers Feel Special?
Strategy

What Really Makes Customers Feel Special?

by ESSEC Knowledge Editor-in-chief

Not everyone responds to preferential treatment in the same way.

Diversity, a Catalyst for Innovation and Creativity
Strategy

Diversity, a Catalyst for Innovation and Creativity

by Junko Takagi

Signs point strongly towards a positive connection between diversity, leadership, innovation.

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