Strategy
Overpriced Eyewear? Debunking the ‘Optical Illusion’
A new book looks at how myth vs. reality can threaten a healthy industry
Strategy
Is Obvious Product Placement a Problem?
While some argue that arts and culture sponsorship might stunt creativity, that’s not necessarily the case
Strategy
Flipping the formula is what keeps Game of Thrones’ audiences hooked
As Game of Thrones edges into uncharted territory, is there an algorithm that could help us predict outcomes?