Nokia buys Alcatel-Lucent: Together, Will These Two Struggling Firms Enable the Connected world?
Strategy

Nokia buys Alcatel-Lucent: Together, Will These Two Struggling Firms Enable the Connected world?

by Ashok Som

If the new Nokia-Alcatel-Lucent wants to turn things around, they’ll need to get over three major hurdles

Overpriced Eyewear? Debunking the ‘Optical Illusion’
Strategy

Overpriced Eyewear? Debunking the ‘Optical Illusion’

by Marc Guyot

A new book looks at how myth vs. reality can threaten a healthy industry

Is Obvious Product Placement a Problem?
Strategy

Is Obvious Product Placement a Problem?

by Nicolas Glady

While some argue that arts and culture sponsorship might stunt creativity, that’s not necessarily the case

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