
Strategy
The Luxury Industry’s Sacred Places
Luxury brands use the codes of sacredness to build a sacred aura around their historic boutiques, those locations which lie at heart of brand identity and heritage.
Luxury brands use the codes of sacredness to build a sacred aura around their historic boutiques, those locations which lie at heart of brand identity and heritage.
Acting quickly helps firms stay competitive, but managers aren’t always able to act at the time of their choosing. New, award-winning research helps managers identify what they can do to influence the time of their strategic action.