Leadership
Riding the Waves of Change
Democratization of extreme sports, technological and environmental constraints, market globalization: a lot has changed since surfing first became popular on California’s beaches some 60 years ago.
Strategy
London 2012: Marketing Potential and Pitfalls of Olympic Proportions
With an audience of over 4 billion for the opening ceremonies alone, it goes without saying that London 2012 offers up a golden opportunity for advertisers wanting to reach out to an immense number of fans.
Sustainability
A Film Festival To Celebrate Sustainability
ESSEC Faculty Add Academic Insight to the Deauville Green Awards, the First Ever International Festival for Corporate Films on Ecology and Sustainable Development.