Innovation
The dangers of artificial intelligence
In this article, Arnaud de Bruyn, professor of marketing at ESSEC Business School, turns our attention to some of the more tangible dangers that we tend to overlook.
Innovation
Anticipating in a World of Uncertainty: How to Responsibly Innovate?
In a world of growing uncertainty, what are the key elements for responsible innovation?
Innovation
From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?
What does it take to become partners?