Sustainability
Crowdfunding as reciprocal giving
New research by ESSEC Business School’s Kevin André and Arthur Gautier looks at how reward-based crowdfunding platforms are shaking-up the self-Interest vs. altruism dichotomy.
Innovation
Are the Robots Taking Over?
As Artificially Intelligent innovations progresses by leaps and bounds, Professor Nicolas Glady, Marketing Professor and Chief Digital Officer at ESSEC Business School, gives us three reasons to stop worrying and learn to love AI.
Strategy
Experience Required: Luxury Marketing for a New Era
As consumers spend less money on things, and more on having experiences, luxury brands in particular face a critical challenge. Sonja Prokopec, professor of marketing at ESSEC and ESSEC LVMH Chaired Professor, elaborates on the three keys to experiential marketing in the luxury industry.