Economy & Finance
Sense and Suspense: A Nineteenth-century English-literature Perspective to the Modern Firm
Would a modern firm be closer to a Jane Austen's novel than to a firm with a standard business model ?
Would a modern firm be closer to a Jane Austen's novel than to a firm with a standard business model ?
In this article, Arnaud de Bruyn, professor of marketing at ESSEC Business School, turns our attention to some of the more tangible dangers that we tend to overlook.
In a field such as entrepreneurship, which relies on perpetually moving forward, rigorous thought leadership plays a key role. However, Professor Steven Seggie argues that such rigorous thought leadership is severely lacking in the entrepreneurship domain.