Stefan Gröschl and Benedict Böhm explore the experiences and reflections as an extreme sports athlete within the context of scholarly works and research from a wide range of disciplines beyond the general business and management literature.
Dr. Gorkem Celik discusses the profit maximization assumption used by standard microeconomics models.
In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.