Strategy

London 2012: Marketing Potential and Pitfalls of Olympic Proportions

by Thierry Lardinoit

With an audience of over 4 billion for the opening ceremonies alone, it goes without saying that London 2012 offers up a golden opportunity for advertisers wanting to reach out to an immense number of fans.

• Share

TOP RESEARCH

Strategy

How Time Affects our Decisions About Risk

by Ayse Önçüler

When outcomes are uncertain, how do decision makers perceive potential loses and gains and what role does time play?

• Share

Leadership

How to Foster Innovative Thinking within Corporations?

by ESSEC Knowledge Editor-in-chief

In an increasingly heterogeneous world, diversity within organizational and managerial contexts presents both challenges and opportunities for small and large businesses alike.

• Share