The Logic of Luxury in Emerging Markets
Strategy

The Logic of Luxury in Emerging Markets

by Ashok Som

The BRICs - Brazil, Russia, India, and China - today account for approximately 18-22% of the world’s luxury market and their stake in this market is expected to rise.

Academy Awards 2013:  The Balancing Forces of a Cultural Industry
Strategy

Academy Awards 2013: The Balancing Forces of a Cultural Industry

by Stoyan Sgourev

As in many cultural industries, the film industry is pushed and pulled between two kinds of consumers

Globalization and the Return of Geography
Economy & Finance

Globalization and the Return of Geography

by ESSEC Knowledge Editor-in-chief

In the second half of the 20th century, globalization seamed to shape a new world in which differences were obliterated.

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