Innovation
When Unexpected Setbacks Become Powerful Catalysts for Creativity
Where does creative genius come from? It may lie at the crossroads between individual personality traits, and societal factors.
Communication
3 keys to marketing your business in the Muslim World
Cedomir Nestorovic, Professor of Management at ESSEC Business School and author of the recently published book Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment, explains the context and challenges of adapting products and services for the Muslim world.
Hospitality
Online hotel booking sites: Put a serious reservation on everything that’s said!
Peter O’Connor, Professor of Information Systems and Dean of Academic Programs at ESSEC Business School, author behind the Fundamentals of Hotel Distribution and Revenue Management MOOCs, looks into the current antagonism between hotel brands and OTAs (Online Travel Agencies) to separate fact from fiction.