Prof. Delphine Dion, Professor of Marketing at ESSEC Business School, introduces the concept of “sleeping beauties*” and looks at the strategies firms can use to turn brand heritage into a powerful premise for customer experience and customer sales
Richard McFarland, Professor of Marketing at ESSEC Business School and winner of the 2016 Stern Award for research introducing the theory of “supply chain contagion”, puts the research spotlight* on emotional intelligence and its impact on reducing stress-related issues in the sales force.
Cristina Terra, Professor of Economics at ESSEC Business School, shares her research into the effects of regulations and policies on the informal economy and points the world’s governments towards a dilemma: should the shadow economy be tolerated after all?