Sustainability
China Urgently Needs More Responsible Entrepreneurs
These actors have the power to reverse the ecological and social consequences of China’s growth-at-any-cost policies.
Innovation
Tapping into the knowledge-based economy: How to boost your organization’s innovation
Elisa Operti, Professor of Management at ESSEC Business School shares her research into how firms can gain a sustainable innovation advantage by learning from other companies’ publicly-available knowledge.
Strategy
Sleeping beauties: How to transform your brand into legend – and sell
Prof. Delphine Dion, Professor of Marketing at ESSEC Business School, introduces the concept of “sleeping beauties*” and looks at the strategies firms can use to turn brand heritage into a powerful premise for customer experience and customer sales