TOP RESEARCH It’s not what you are, it’s the way that you’re primed to see it: Beauty and its impact on consumer behavior
Society

It’s not what you are, it’s the way that you’re primed to see it: Beauty and its impact on consumer behavior

by Raphaëlle Butori

Raphaëlle Butori, Professor of Marketing at ESSEC Business School, shares her research on how our behavior and self-conception is affected when faced with a member of the opposite sex. From the research paper The impact of visual exposure to a physically attractive other on self-presentation by Prof. Raphaëlle Butori and Béatrice Parguel, Researcher, CNRS.

China Urgently Needs More Responsible Entrepreneurs
Sustainability

China Urgently Needs More Responsible Entrepreneurs

by Hamid Bouchikhi

These actors have the power to reverse the ecological and social consequences of China’s growth-at-any-cost policies.

TOP RESEARCH Tapping into the knowledge-based economy: How to boost your organization’s innovation
Innovation

Tapping into the knowledge-based economy: How to boost your organization’s innovation

by Elisa Operti

Elisa Operti, Professor of Management at ESSEC Business School shares her research into how firms can gain a sustainable innovation advantage by learning from other companies’ publicly-available knowledge.

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