THE LATEST ARTICLES

TOP RESEARCH Coach: How One Brand is Navigating the Affordable Luxury Paradox
Strategy

Coach: How One Brand is Navigating the Affordable Luxury Paradox

by Ashok Som

Once upon a time, Coach was a trailblazing ‘accessible luxury’ brand, does it still have what it takes?

TOP RESEARCH How National Identity Shapes Teenagers’ Shopping Behaviour
Strategy

How National Identity Shapes Teenagers’ Shopping Behaviour

by Raphaëlle Butori

How national identity shapes teenagers’ shopping behaviour

Building Best Practices in Supply Chain Management
Strategy

Building Best Practices in Supply Chain Management

by Editor ESSEC Knowledge

In today’s uncertain economy, what are the main points of concern for supply chain managers?

TOP RESEARCH The Customer is Always Right: Improving the Customer Entitlement Inventory
Strategy

The Customer is Always Right: Improving the Customer Entitlement Inventory

by Raphaëlle Butori

Customer Entitlement Inventory (CEI) can teach us a lot about the needs and desires of shoppers and help retailers customize the shopping experience.