THE LATEST ARTICLES

TOP RESEARCH How to Steer a Controversial Innovation Towards Acceptance -- and Success
Innovation

How to Steer a Controversial Innovation Towards Acceptance -- and Success

by Bernard Leca

Professor Bernard Leca looks to the Impressionists at the turn of the last century to identify the stratégies that have successfully catapulted revolutionary innovators into the mainstream.

What role will platforms like Netflix play at the Cannes Film Festival?
Innovation

What role will platforms like Netflix play at the Cannes Film Festival?

by Serge Hayat

As new technologies, products, and channels of consumption throw the film industry into a period of transformation, will the Cannes film festival continue to be as important as it once was?

The Film Industry Can No Longer Escape its Digital Transformation
Innovation

The Film Industry Can No Longer Escape its Digital Transformation

by Judith Andres

Until now, the film industry has been more or less been able to shield itself from digital upheaval. But this year's festivals season, including Cannes, is offering us a glimpse of changes to come.

A Reclining Nude and a Soaring Market
Economy & Finance

A Reclining Nude and a Soaring Market

by Stoyan Sgourev

What’s relatively new today is the growing unpredictability at the high end of the market – where the stars reside

Is Obvious Product Placement a Problem?
Strategy

Is Obvious Product Placement a Problem?

by Nicolas Glady

While some argue that arts and culture sponsorship might stunt creativity, that’s not necessarily the case

Flipping the formula is what keeps Game of Thrones’ audiences hooked
Strategy

Flipping the formula is what keeps Game of Thrones’ audiences hooked

by Nicolas Glady

As Game of Thrones edges into uncharted territory, is there an algorithm that could help us predict outcomes?

A “backstage” peek at how one music festival gets organized and financed
Sustainability

A “backstage” peek at how one music festival gets organized and financed

by Arthur Gautier

A new case method unveils the strategy, tangible operations and business models of one of Europe’s biggest rock music festivals

Art as a Reflection of Rising Economic Inequality
Sustainability

Art as a Reflection of Rising Economic Inequality

by Stoyan Sgourev

Monet, Matisse, and Picasso are fetching record breaking prices at auction

Has Netflix Got What it Takes to Dominate in France?
Innovation

Has Netflix Got What it Takes to Dominate in France?

by Serge Hayat

An Interview with Serge Hayat, co-President of ESSEC’s Media and Entertainment Chair

Watching the World Cup: Can TV Encourage Physical Activity?
Sustainability

Watching the World Cup: Can TV Encourage Physical Activity?

by Thierry Lardinoit

The International Observatory of Sports Consumption finds evidence of a positive link between watching and playing.

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