THE LATEST ARTICLES

Is Obvious Product Placement a Problem?
Strategy

Is Obvious Product Placement a Problem?

by Nicolas Glady

While some argue that arts and culture sponsorship might stunt creativity, that’s not necessarily the case

Flipping the formula is what keeps Game of Thrones’ audiences hooked
Strategy

Flipping the formula is what keeps Game of Thrones’ audiences hooked

by Nicolas Glady

As Game of Thrones edges into uncharted territory, is there an algorithm that could help us predict outcomes?

A “backstage” peek at how one music festival gets organized and financed
Sustainability

A “backstage” peek at how one music festival gets organized and financed

by Arthur Gautier

A new case method unveils the strategy, tangible operations and business models of one of Europe’s biggest rock music festivals

Art as a Reflection of Rising Economic Inequality
Sustainability

Art as a Reflection of Rising Economic Inequality

by Stoyan Sgourev

Monet, Matisse, and Picasso are fetching record breaking prices at auction

Has Netflix Got What it Takes to Dominate in France?
Innovation

Has Netflix Got What it Takes to Dominate in France?

by Serge Hayat

An Interview with Serge Hayat, co-President of ESSEC’s Media and Entertainment Chair

Watching the World Cup: Can TV Encourage Physical Activity?
Sustainability

Watching the World Cup: Can TV Encourage Physical Activity?

by Thierry Lardinoit

The International Observatory of Sports Consumption finds evidence of a positive link between watching and playing.

Hollywood through the lens of the business expert
Leadership

Hollywood through the lens of the business expert

by Fabrice Cavarretta

Fabrice Cavarretta reviews Blue Jasmine, Dallas Buyer’s Club and Her.

Jobs: Ashton Kutcher as the Visionary Entrepreneur
Leadership

Jobs: Ashton Kutcher as the Visionary Entrepreneur

by Fabrice Cavarretta

The film succeeds in animating an ongoing academic debate about the makings for entrepreneurial success.

Managing Group Diversity in Professional Football Teams
Leadership

Managing Group Diversity in Professional Football Teams

by Stefan Gröschl

The French national team and lessons in leadership.

TOP RESEARCH What can Cubism Teach Us About Radical Innovation?
Innovation

What can Cubism Teach Us About Radical Innovation?

by Stoyan Sgourev

How to go from niche markets to superstardom.

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