Chairholder of the ESSEC International Sports Marketing Chair, Thierry’s area of expertise is Sports Marketing and consumer behavior. He has published books and articles in various journals including Psychology & Marketing and Journal of Advertising Research. Before becoming Professor at ESSEC Business School, Thierry was a professional volley-ball player. He is a member of the Scientific Committee of the Revue de la Société Française de Management du Sport, member of the Editorial Board of the International Sport Marketing and Sponsorship Review and member of the French Marketing Association. He holds a Doctorat en Kinesiologie et Éducation Physique, Université de Louvain, Belgique.